DESIGN GROUP
Project leader: Arch Joseph Pasquale with Arch Alessandro Tonassi, Arch Nazareno Cerquaglia, AM Projects srl Milan Italy - Ma Jun, Zhang Hong Ge, Yi Ji Xuan, Peng Hui Fang, AM Project China

The concept for the masterplan of the Fashion District in Beijing is inspired by the valley of Shangri-La in Yunnan Province, on the border with Tibet. This is one of China's most beautiful places in terms of scenic and most visited, characterized by mountains that descend to the sea.
In the project, inspired by these forms, nature is reflected into architecture.
Other sources of inspiration of the concept are the terraced grounds, the folds of tissue and the galleries in the shopping areas, located inside the buildings. Brands, a distinctive feature of Italian fashion, form a kind of skin that covers the architectures.