On 22 September 2010 the architect Joseph di Pasquale, AM Project of Milan, will participate in the seminar about green building at the Italy pavillion at Expo in Shanghai, with a speech titled "Global Architecture and cultural sustainability" .
The seminar is part of a calendar of events entitled “Architecture and Urban Design:
Italian proposals for the City of Tomorrow " aims to promote Italian excellence in design and architecture, which will take place on September 19 to 22 in Shanghai and will be presented officially on September 19 at Tonji University in Shanghai which maintains collaborative relationships with Italian Trade Commission.
The invitation to take part in the roundtable came from the ICE president Umberto Vattani and it is a major proof of professional respect for the architect di Pasquale and throughout AM Project, which will have the great honor to represent Italy in a context of international prestige as the International Expo in Shanghai.
At the debate, moderated by Mario Cucinella, will also partecipate the architects Cesare Maria Casati, Pierpaolo Maggiora, Maria Grazia Tampieri, Giampiero Cuppini.
The intervention of Joseph di Pasquale will focus on the "culturally sustainable" as a specific feature of the Italian design. The Italian "background" historical-artistic leads, in fact, the designers of our country, more than others, to summarize and compare the innovation with tradition, through know-analysis of physical and cultural context on which to intervene as a forum preliminary investigation by design.
The theme will be developed through the presentation of the winning masterplan for the new eco-town of Jingwu in Tianjin and the draft of the seat of GDPE under construction in Guangzhou, two examples of Italian design applied to the context of China.
The first is an attempt to combine innovation in urban planning of eco-density - that compact against the civitas of urban alienation of the rationalist anti-city - with the tradition of urban myths and culture.
In the second project - a single building, a successful winner of a private competition - the "cultural sustainability" has resulted in a relationship of mutual listening and exchange between designer and client, through to which elements of both cultures were absorbed and reinterpreted and returned in an innovative and at the same time, familiar with their cultural contexts.